Deciding upon the right blend of marketing strategies to promote your child care centre can truly be a tough job. Parents are very sensitive when it comes to their children and hence conduct a lot of research before enrolling their children in any child care facility. Here are four marketing ideas that can help you reach out to parents and market your business in the proper manner.
Organize an event
Host any activity on behalf of your child care centre and let the public, especially the targeted parents to participate in it. By organizing events such as a carnival, a BBQ, an open house or anything else, you give your target audience an extremely casual way to know more about your child care business. Make sure that you have a good number of registration forms, flyers and business cards ready to be distributed to parents, and anyone else who shows interest. Request all guests to sign in as they participate in the event and ask for their name and address for future communication.
Create a powerful image over social media
A large chunk of today’s parents are active over social network platforms. So, having an active presence over those social platforms which parents frequent can help you effectively market your child care facility. As parents conduct research about your facility, they will definitely search for positive reviews, which give them an increased sense of comfort about leaving their children under your supervision.
In order to indulge in social media marketing you may take part in online conversation, post on your profile at regular intervals, as well as respond to reviews. If you wish to, you may even upload your flyers or leaflets over social media. In everything that you do, try to explain to your prospective customers why your child care center is the most appropriate one for your children.
Involve parents in spreading the word
Happy parents constitute the most effective promotional tool for your child care business. Word of mouth can work wonderfully to enhance the number of enrolments, so it would be a great idea to have some reward programs for parents who refer your name to other prospective clients. Referral rewards will be the most effective tool to motivate parents to spread the positive word about your business.
In order to successfully go ahead with word of mouth marketing, it is crucial for you to have a result-oriented communication plan ready for execution. In short parents must always have the feeling that they are in the loop. When parents are actively engaged in your business, they will definitely love to refer you to others.
Go for some offline networking
Find out local mothers or mothers-to-be groups in your community and build some kind of connection with them. You may organize some event in the local community hall and speak to mothers regarding the benefits of the right child care centre and even provide tips regarding successful transition into preschool. Always have your flyer or brochures ready and mention your contact information clearly. You may also offer a discount for spot enrolment.
Try out these strategies and they will definitely produce results. Do not forget to keep your flyers, leaflets or brochures ready, because you might stumble upon your target market any time.