Dec 26, 2017
Small scale business ventures are often tight on their budgets. While most of their investment goes into the actual setting up of the business and services they will provide, little is left for marketing. The room for marketing is further squeezed if you are a personal trainer. As a personal trainer you would not want to spend a lot of money on advertising yet you would want clients willing to invest in you. A single handed business of that sort is built on the basis of contacts and intelligent marketing which, fortunately, can be done without substantial financial aid. Here are a few ways to go about it.
Real world marketing
Flyer drops are a great way to start out for fitness trainers who are on a budget and would like to advertise without burning a hole in their pockets. It is not only great for advertising yourself but it will also give you a chance to interact with potential clients. Deciding the area you want to cover will give you a better perception of your marketing strategy and will help you consolidate the advertising schemes. Flyer drops are rather cheap to go for and the number you want totally depends on your requirement. You may consider hand to hand distribution, but to have a wider reach, letterbox distribution is best.
Since your services are targeted at civilians then it is advisable to target residential areas with apartments and personal homes and dropping your flyers at these places for direct communication with the target audience. However, if your services also extend towards corporate clients, the area under consideration should an office spaces with multiple companies and businesses operating under one roof.
Letterbox distribution basically indicates the process of dropping flyer into mail boxes thereby ensuring that your flyer will definitely reach your target customer’s hands. This method is cheap, direct and effective and has proven to be quite useful time and again.
Apart from going for flyer drops, another easy way to go about marketing your business is through online ventures. A well-built, optimized website will serve the purpose. Most of the potential clients for a fitness trainer are bound to search online for their requirement. The primary requirement of any person seeking fitness training is the least amount of time spent in commuting to the fitness trainer. In order for your website to be optimised enough when showing up in a search result for a specified area is to make sure your website is keyword specific. This is the one of the best ways to reach your clients and market efficiently.
Social media is the thing
Social media provides a fantastic platform for you to market yourself without investment. People will always look you up online to know more about you. Social media is bound to reach more people willing to engage in your service. Moreover, social platforms provide a way for people to leave their opinions and testimonials and nothing works better for personal trainers who build their reputation on word of mouth.
From flyer drops to web site development and social media presence, a personal trainer has different ways at hand to promote his business. The right combination of these marketing methods can surely bring success.